BlueKuber Success Story
The Journey of Inventing Porch Potty by BlueKube
In the bustling city of Los Angeles, where backyards are a luxury, Brandon Kennington, the founder of BlueKube, faced a challenge that many urban dog owners can relate to. With a new puppy named Nixi and a small condo, potty training became a daily struggle. This challenge led to the invention of Porch Potty, a product that has since revolutionized the lives of dog owners around the world. This case study delves into the journey of how Porch Potty came to be, showcasing the ingenuity, persistence, and customer-centric approach that defines BlueKube.
Living in a condo with no backyard, Brandon and his wife Julie found potty training their new puggle, Nixi, to be a cumbersome task. The frequent trips down to the building’s grass area were not only inconvenient but also disruptive to their daily lives.
The Spark of Innovation
Rather than settling for the status quo, Brandon, armed with a Mechanical Engineering degree and a knack for problem-solving, envisioned a solution: a mini grass area on the patio. The idea was simple yet transformative. A dog door would provide Nixi with the freedom to use this grassy area whenever she needed.
The First Prototype
Brandon quickly gathered materials to build the first Porch Potty prototype. It was a humble construction of wood and a plastic tray, but it served its purpose. Not one to settle for mediocrity, Brandon added a shower head to water the grass. While functional, this addition was bulky and aesthetically unpleasing. The next challenge was drainage. A drain hose leading to the rain gutter was the answer, along with a timer to automate the watering process.
From Prototype to Product
Inspired by a book on selling products online, Brandon decided to commercialize his invention. Despite having a rudimentary website, he received his first order within a week. This milestone presented a new challenge: shipping. With only one prototype and no packaging, Brandon disassembled, cleaned, and shipped his invention in a custom-made cardboard box. This first sale was more than a transaction; it was a validation of Brandon’s innovative spirit.
As orders began to roll in, the design underwent multiple iterations. From PVC fencing material to outdoor wicker furniture, each prototype was an improvement over the last. A brass logo plate added a touch of elegance, and Porch Potty started to gain traction.
Recognizing the need for a more robust business infrastructure, Brandon found a place to grow sod, built a better website, and established a warehouse and fulfillment system. Maria, the first marketing hire, played a pivotal role in scaling the business and remains the Director of Marketing 15 years later.
The BlueKube Era
Porch Potty became so successful that it led to the birth of BlueKube, a company that now offers a range of products and services, including manufacturing, logistics, and marketing. With five global warehouses, Porch Potty is sold in over 35 countries and continues to be one of BlueKube’s best-selling items.
One of the most heartwarming aspects of Porch Potty’s journey has been its profound impact on the lives of both dogs and their owners. For those with older dogs, who find climbing stairs a painful ordeal, Porch Potty has been nothing short of a lifesaver. By eliminating the need for frequent trips up and down the stairs, this ingenious invention has allowed aging dogs to live more comfortably, while also easing the physical and emotional burden on their owners.
This is not just a product; it’s a compassionate solution that understands the evolving needs of a pet’s life cycle. It’s stories like these that make all the hard work worthwhile and affirm the company’s mission: to make dog ownership a joy, not a chore.
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